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Brock's Jewelers

About Us

Brock's Jewelers has been a trusted jewelry store in Madison, AL, Huntsville, AL, and surrounding areas since 1980. We offer a wide range of fine jewelry, including custom jewelry designs, engagement rings, wedding sets, watches, gemstones, and much more. Whether you're shopping for a necklace, bracelet, ring, or clock, we have something beautiful for every occasion and budget. For over 42 years, we've been specializing in high-quality, handcrafted jewelry that lasts a lifetime. We invite you to stop by today and discover the perfect piece to celebrate your special moments!

Areas Served

Huntsville, AL | Madison, AL | Florence, AL | Athens, AL | Ardmore, AL | Decatur, AL

Our Professional Associations

What We Offer

Our Specialties include:

Our Services include:

Our Products include:

Testimonials

On 4/1/2026 Deb private-name had this to say:
Brock‘s Jewelers was recommended to me by a retired couple (fellow travelers during a trip to tour Charleston, SC) who had spent many years in their own jewelry business in Huntsville, Alabama. I’d asked their advice on what to do with a wedding-engagement ring I’d worn for 20 years, but then not for ~16 years (after spouse left). My new friend suggested having a custom piece made that I’d like to wear, and suggested Brock’s Jewelers. I took the ring into Brock’s, spoke with Alan Brock, and (spur of the moment) drew a design meaningful to me. Alan confirmed they could do it, provided pricing and I gave the ‘go ahead.’ Alan directed each step in the process. I purchased a 20” chain to wear it, which he made adjustable to an 18” length (with a separate “ring“ inserted 2 inches from the end). The service provided was wonderful! Brock’s pricing for the new item and labor was fair, a detailed written appraisal was generously provided ‘gratis’ and the finished piece is beautiful! I highly recommend Brock‘s Jewelers for all jewelry issues or concerns, a custom design or a gift purchase. (Beyond the custom design jewelry piece done from my wedding-engagement ring, I had two separate appraisals done, and the bales of two pendants widened so they would fit onto thick chains… with the latter work done free of charge and while I waited!) Brock’s pricing for materials and labor is fair and their quality is excellent. They have years in the business and their significant knowledge is freely offered. I am confident that you will be both impressed and pleased, just as I was, with their friendly service, knowledgeable advice, fair pricing and commitment to provide quality materials and workmanship. Thanks for reading.

On 3/26/2026 Jesse Gutierrez had this to say:
Thought I needed a new watch band, but they were able to fix my old one good as new. Great job,

On 3/21/2026 Roy Murdock had this to say:
The owner and staff at Brock's Jewlers are more than fair and respectful. Best quality work and repairs, solid jewelry repair at a fair price. I don't think you can buy for a better price anywhere in town. Thank you for excellent sales and service.

On 2/2/2026 Chasity Doster had this to say:
The ladies there were very informative and helpful. The prices are reasonable. Would recommend.

On 12/10/2025 Kimberly N. had this to say:
Awesome service. They went above and beyond to fix my favorite ring and they were just as excited for me as I was. They really care about their customers. It's very evident

Contact Us

Brock's Jewelers
8760 Madison Blvd Suite S Madison, AL 35758
Phone: (256) 464-6610
Email: info@brocksjewelers.com

Sullivan and Madison Blvd, 1 mile from Huntsville International Airport

Where To Find Us

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Payment Types Accepted

Visa, MasterCard, American Express, Discover, Debit Cards, PayPal

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 9:30 AM - 5:00 PM
Tuesday: 9:30 AM - 5:00 PM
Wednesday: 9:30 AM - 5:00 PM
Thursday: 9:30 AM - 5:00 PM
Friday: 9:30 AM - 5:00 PM
Saturday: 9:30 AM - 5:00 PM

News

June is here, and so are pearls 🤍


Pearls are June’s traditional birthstone and symbolize elegance and timeless beauty. Akoya pearls are loved for their bright luster and classic look, while Legacy pearls offer a softer glow designed for everyday wear. Both are beautiful ways to celebrate a June birthday—or simply your love of refined style.


✨ Stop by Brock’s Jewelers to find your perfect pearl piece.

#JuneBirthstone #PearlJewelry #AkoyaPearls #LegacyPearls #BrocksJeweler

Tonight, our Annual Anniversary Sale ends. That means up to 60% OFF disappears when we close.

If you’ve been considering:
💍 An engagement ring
💎 A diamond upgrade
✨ Wedding bands
🤍 Pearls
🎁 A meaningful gift

This is your final opportunity to take advantage of the biggest savings we offer all year. Don’t miss the moment. Don’t miss the ring. Don’t miss the savings. See what you can on our website!

Then come see us TODAY at:
📍 8760 Madison Blvd Suite S
Madison, AL 35758

Once the doors close tonight — the sale is officially over. We hope to celebrate with you 💎✨

Our Annual Anniversary Sale ends May 17—and we’re heading into the last stretch. Up to 60% OFF select items means serious savings on engagement rings, diamonds, wedding bands, pearls, and fine jewelry throughout the store.

If you’ve been waiting for the right time to propose…
If you’ve been thinking about upgrading your ring…
If you’ve had something saved in your head (or screenshots 😉)…
This is the time to act.

Once May 17 passes, prices return to normal—and this event won’t come back until next year.

Preview styles on our website! Then visit us before it’s too late:
📍 8760 Madison Blvd Suite S
Madison, AL 35758

We can’t guarantee your favorite piece will still be here tomorrow.

A quick reminder—our Anniversary Sale is in full swing, and we’re already seeing some customer favorites disappear.
💎 Up to 60% OFF
🗓 Ends May 17

Every year, someone comes in during the final days hoping a specific ring or piece is still available… and sometimes it’s not. If you’ve had your eye on something, this is your sign to come see it in person. Engagement season is always strong during this event, and our diamond inventory moves quickly. Whether it’s a proposal, wedding upgrade, birthday, or “just because,” these savings don’t come around twice.

Browse a preview online. Then stop by and let our team help you find the perfect piece at:
📍 8760 Madison Blvd Suite S
Madison, AL 35758

The closer we get to May 17, the fewer options remain.

The doors are open, and the savings are here. From now through May 17, enjoy up to 60% OFF select items storewide. This is not a small promotion. This is our biggest sale of the year.

You’ll find incredible savings on:
💍 Engagement Rings
💎 Wedding Bands
✨ Diamond Earrings
🤍 Pearls
🎁 Bracelets, Pendants & Fine Jewelry

If you’ve been thinking about proposing, this could truly save you thousands. If an anniversary is coming up, this is the perfect time to upgrade or surprise them with something unforgettable.

You can preview some of our collections online. But the full selection—and the best finds—are in-store at:
📍 8760 Madison Blvd Suite S
Madison, AL 35758

Inventory is limited, and once a piece is sold, it’s gone. Don’t wait for “later.” Later may be too late.

Info

Catalog

FAQ

Do you offer custom jewelry design?
Yes! We specialize in custom jewelry design, bringing your vision to life with beautiful, personalized pieces.
Do you provide jewelry repairs and resizing?
Yes, we offer expert in-house jewelry repair and resizing services to keep your jewelry in perfect condition.
What types of gemstones do you carry?
We carry all gemstones, including Alexandrite, Birthstone Gemstones, Natural Gemstones, Diamonds, Sapphire, Ruby, Aqua Marine, Emerald, Opal, and more.
Do you offer financing or payment plans?
Yes, we offer layaway and 0% interest financing through a third-party provider.
Can you repurpose old jewelry into something new?
Yes, we can repurpose old jewelry into a stunning, new custom design.

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